When it comes to making a purchase, trust appears to be an important dynamic between consumers and companies says Newsweek.
But only 30% of consumers highly trust companies, according to a 2024 PwC Trust Survey.
So, what makes a company trustworthy?
Newsweek, the global media organization, conducted a study with Statista to find which companies, private and public are the most trusted across the country.
The survey consisted of 25,000 participants which analyzed 700 companies across 23 industries based on customer, investor and employee trust, the report stated. The list also excluded companies involved in recent scandals or lawsuits related to trustworthiness.
There were 5 companies based in New Jersey on the list that made into the top 10 in their categories.
In the Food and Beverage category, The Campbell’s Company from Camden ranked No. 3 on the list. In the Travel, Dining & Leisure category, Wyndham Hotels & Resorts from Parsippany ranked No. 4 on the list. In the Energy and Utilities category, American Water Works from Camden ranked No. 6 on the list. For the Retail category, Barnes and Noble of Basking Ridge ranked No. 8 on the list. For the Real Estate and Housing category, Anywhere Real Estate from Madison ranked No. 8 on the list.
These companies are ranked in the catergories they represent:
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No. 29: Warby Parker
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No. 36: Freshpet
This article originally appeared on Asbury Park Press: Which NJ businesses are most trustworthy? Newsweek rankings